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Typical marketing legal issues we deal with


I am running a price promotion.
What are the rules governing discount claims and special price offers?


In a fiercely competitive market place, I believe we score on price and quality over my competitors. Can I say so in an advertisement and what are the constraints?


I am giving away vouchers to most of those taking part in a prize promotion.
Are they gifts or prizes?

Would I be running an illegal lottery if I run an instant win on pack and is the situation different in Northern Ireland?

If I run an incentive scheme for employees or other companies,
could I be guilty of bribery and corruption?

I want to get the terms and conditions of a promotion cleared. Are there any rules, legal constraints or codes of practice which say what can and what cannot go into my terms?

I have heard that, in some countries, promotions need to be registered.
Is this so, and can you tell me which countries they are?

Our new campaign features some living individuals from whom we have not secured consent. Do we need to get consent?

We are running a skill competition but we are not sure whether there is sufficient skill.
Can you help us?

Next week we are pitching for a new client who wants to run a prize promotion across the European Union. Can you help us prepare for our pitch by telling us what is possible? And can you help us if they want to run the campaign further afield, such as the USA, Australia and New Zealand?

Our new advertisement is going to mention credit facilities.
Do we need to give all the credit information and if not how much do we need to give?

A challenge to our advertising has just been received from the Advertising Standards Authority. How should we respond and is there an appeal mechanism if we don’t agree with the ASA’s decision?

Do we risk a challenge if we run a campaign to coincide with the forthcoming Olympic Games or with other sporting events such as the FIFA world Cup
or the Champions League?


Your problems are our business